Entering Business Awards is a great way to promote your business and build expertise. However, judges often have to wade through a plethora of entrants and work to a stringent criteria. Follow our tips to ensure that you are not one of the people discounted in a few seconds, and go for the gold instead!
1) Enter the right category
Have a look at each of the criteria and enter the category that is going to be most pertinent to your business. Lots of organisations enter every single category submitting the same application for each one. This devalues your entry; judges get frustrated by having to look through the same application time and time again it shows a lack of time taken.
In the same way that an early spelling mistake can discount you from a job, the same is true for an awards application. Take your time; get someone else to read it through before you send it off.
3) Answer the questions
This is perhaps the most important point. Read the questions really carefully and make sure you answer them in the way you have been asked to. If it says answer the questions in so many words then stick to the limit, keep it concise but make sure you write enough to be judged on. I have seen applications that are one sentence and quite frankly most of these end up in the bin.
Include evidence of what you have done; testimonials can give great supporting evidence to services that cannot be evaluated through statistics. When writing about what you have achieved tell the judges how you have achieved it.
5) Keep it simple
When describing your business bear in mind that it may be easy for you to understand, but not necessarily other people. These is not so pertinent for people in traditional companies, but if you are in a hi-tech business then make sure that you explain exactly what you in a way that is easy to understand.
6) Don’t leave it until the last minute
More often than not these awards have long nomination periods so make sure you schedule time in to complete your application before the deadline. I used to get so many calls on the day of the deadline or even the day after asking me if they could still submit and this does create a rather negative impression.
7) Find out who the judges are
If you can have a look at who the judges are and think about what they will be interested in hearing about. If you make it through there may even be a stage where the judges come and visit you and it is always worth knowing a little bit about them so you can tailor your application accordingly.