If you want to become an a-player, a respected member or leader within a community you first need to become a great follower. A great follower knows the lay of the land, adds value frequently and becomes an expert that people rely upon and turn to with their questions. Group leaders love great followers and […]
The 9 golden rules for marketing a retail business
Whether you’re a marketing wiz or have no marketing knowledge at all, there’s 9 golden rules to market a retail business and you will need just two things to use them: some common sense and an honest appraisal. Common sense seems obvious of course, it’s no good promoting a product that nobody would buy or […]
The top 5 marketing fails made by new shop owners
The small independent retailer has to be a jack of all trades and there’s something irresistible about that. Is it the challenge of biting off more than you can chew? Being outside your comfort zone? Learning new skills? Whatever our motivations nobody likes to fail, especially when it’s obvious or avoidable. So here’s the top […]
Important things you’re not learning in class but need to for your business
Academically speaking I am well qualified in business. A degree, a foundation degree, A-levels, a couple of other bits of paper… But I’ve noticed that formal education lacks a number of the key lessons that we need to learn on our paths through entrepreneurship. So school’s out, let’s learn some of the stuff that’ll kick […]