If you want to become an a-player, a respected member or leader within a community you first need to become a great follower. A great follower knows the lay of the land, adds value frequently and becomes an expert that people rely upon and turn to with their questions.
Group leaders love great followers and so will elevate them and their opinions.
So I’ve conducted 100’s of hours of experiments over groups containing 10’000s of members and have compiled a list of the top 5 things that quickly annoy the leaders, members and other a-players alike…
- Copying and pasting the same message into multiple groups day after day. Are you in more than one group in your niche? Then guess what, so are your customers and when they’ve seen it for the 5th time they will not just ignore it, but turn against you. Research suggests Facebook are picking up on this and banning people from participating when they demonstrate spammy behaviour.
- Putting #silly amounts of #hashtags into the #text that add #nothing to the #discussion and actually #make your #content #unreadable.
In one group (and it’s a big one) I’ve taken to deleting anything with more than 2 as it just got out of control. Moderators don’t have the time to tell the difference between someone who is just copying and pasting content between groups and people that are simply excitable! This is a quick way for them to filter you out of the group.
- Making simple errors that show you haven’t really taken any care with your posts. Read point 2 again… This is exacerbated if you then copy and paste that rubbish into multiple places.
- Sell with every single post. If you never take the time to add any value, then people will respond by not caring about your next widget that’s on sale today. Take the perspective that nobody really cares what you have to say and work up from there to make it worth their time to pay attention.
- Trolling weak people and I don’t mean trolling spammers, I mean people you can fully tell just need a leg up and to catch a break in life. So many groups seem to have an unwritten policy of battering all new people and only those that stick around get any respect.
Whilst a lot of this may seem to be common sense, I see many otherwise great professionals forget themselves and act in a completely unprofessional manner simply because they are on Facebook. If you want to win clients on Facebook, you need to present yourself in the way that you sell.
If that means you curse and swear, go ahead. If that means you are blunt and honest, go at it. But if neither of these are you, you are going to put off the people that are your kind of customers by being a bad follower and that is no kind of way to go about establishing yourself as a trusted member of the Facebook group in question.