Speaking to fellow YouTube channel owners the common goal and hurdle when starting out is to reach your first 1000 subscribers. Growing a genuine community through your channel can benefit you and your business in several ways including building trust, gaining new customers and the potential of an additional revenue stream through advertising.
PyroRadio.com relaunched in April 2016 with 300 existing subscribers to the YouTube channel. In October 2016 we reached our 1,000 subscriber target and will be hoping to achieve 5,000 subscribers in the near future.
Building a YouTube channel strategy the team took the approach of being consistent with content and used the 7Ps of marketing framework as a guideline. This includes an additional 3Ps from the blog post What Are The 4ps Of Marketing
This is the video content you create, you need to test content over time and refine what works best and engages your target audience. YouTube is the 2nd biggest search engine and consider your video titles and keywords. Our videos are shot in black and white which is in line with our brand guidelines.
Your videos must align with your brand values, visual and audio identity. Think about where you are shooting from your background and props. The PyroRadio.com studio is perfect for our videos as we can control the sound, lighting and get unique shots of artists performing.
Starting a YouTube channel will cost you money for equipment, at a basic level you will need a camera and editing software. Have a think about where you will film and what props will work for you. Lighting and microphones is an area many people do not consider when starting out but it is important you think about this. Remember to keep an eye on costs and what you can hustle for free!
The majority of YouTube content is free, however you might be thinking about using this free content as a way to build trust and move potential customers to paid for content, services or products.
- Who in the team is responsible for the video content and managing the channel process?
- Who will feature in the videos – presenters, guests, voiceovers etc?
Do not be fooled in thinking shooting video is quick, consider the following steps:
- Editing and titling
- Quality control
- Uploading and deadlines
There are several ways to promote your videos and always remember that people are searching on the YouTube platform.
- Social media posts, groups, forums and social media advertising if you have the budget
- Use your email database and if you don’t have one email your friends and family
- Create PR and contact related websites and blogs
- Face to face, ask people to view your channel
- Your website
- WhatsApp and other messaging services (ensure tailored personal messages)
- Joint ventures with other channels and individuals
Remember to be consistent with your content and over time you will understand what content is working well and not so well. If you want to grow subscribers focus on content that engages your audience and get rid of the rest.
Richard Clegg – Pyro Radio