top 5 marketing fails

The top 5 marketing fails made by new shop owners

The small independent retailer has to be a jack of all trades and there’s something irresistible about that.  Is it the challenge of biting off more than you can chew?  Being outside your comfort zone?  Learning new skills?  Whatever our motivations nobody likes to fail, especially when it’s obvious or avoidable.  So here’s the top […]

business case

Six ways to make your business case more compelling

You need to be persuasive in business. Whether it’s closing a sale, negotiating a contract or managing a team, you won’t get far without it. The place to start, of course, is having the best case. Yet a well thought-out argument, however powerful, isn’t enough. That’s because it only deals with what Daniel Kahneman refers […]


Are you guilty of these marketing mistakes?

Marketing your business doesn’t need to be difficult, expensive or time consuming. Get creative, avoid these common marketing mistakes, and make your business achieve more traffic, more clients and ultimately, more money! Hap-Hazard Marketing The first step to failure is to have no clear long-term strategy. Only advertising every now and then together with portraying […]